Trademark Use and Licensing
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Policies:
- Administrative Guide 1.5.4: Use of Stanford trademarks and images
- Administrative Guide 1.4.1: Use of Marks in connection with academic and business relationships with third parties
- Administrative Guide 1.5.1: Use of Marks in connection with political, campaign and lobbying activities
- Administrative Guide 8.2: Use of Marks in connection with events and conferences
- Stanford.EDU Name Assignment Policy: Use of Marks in three-part Internet host names within the Stanford.EDU domain
- Research Policy Handbook Chapter 9: Use of Marks in connection with Stanford intellectual property
Other policies and guidelines:
- Name Use Guidelines: Additional guidelines for use of Stanford’s Marks by faculty, staff, students, alumni, and third parties.
- Name Use FAQ: FAQ about name use policies and guidelines
- Stanford University Name Use, Seal, or Logo Requests: Requests to use Marks in advertisements, marketing materials, press releases, movies or television:
- Film, Photography & Video Requests: Use of Marks in connection with photographs or film
- Stanford Identity Guide: Stanford University Design Guidelines and Identity Toolkit
- Social Media Guidelines: Use of Marks in social media
- Stanford Medicine Guidelines: Stanford Medicine Design Guidelines and Identity Toolkit
Resources:
Please contact Trademark Licensing if you have questions about (i) Stanford’s trademark licensing program, (ii) use of Stanford’s Marks on merchandise, or (iii) use of Stanford’s Marks by vendors, business partners, research, and other sponsors, industrial affiliates, foundations and other non-Stanford enterprises.
Licensees must be used to produce items featuring Stanford trademarks and/or other licensed indicia. The list of licensees that are approved for internal campus group use can be found on the Communicator Resources website. Please note that you'll need your SUNet ID to access this list.
Other questions about use of the Marks may be directed as follows:
| Topic | Resource |
|---|---|
| Use of Stanford’s Marks in connection with Stanford’s educational and research activities | Trademark Licensing at trademark_licensing@stanford.edu or University Communications at brandmanager@stanford.edu |
| Use of Stanford’s Marks for promotional or marketing purposes in the media or in digital communications | University Communications at brandmanager@stanford.edu |
| Use of Stanford’s Marks by donors | Office of Development at giving.to.stanford@stanford.edu |
| Use of Stanford Medicine and Stanford Health Care emblems and branding | brand@stanfordhealthcare.org |
| Use of Stanford Children’s Health emblems and branding | Stanford Children’s Health at marketing@stanfordchildrens.org |
| Registration of internet domain names | Stanford.EDU Name Assignment Policy |
| Trademark registrations | Office of the General Counsel at trademarkenforcement@stanford.edu |
| Misuse of Stanford’s Marks by non-Stanford entities | Office of the General Counsel at trademarkenforcement@stanford.edu |