Trademark Use & Licensing

Stanford’s trademarks (“Marks”) are valuable assets and our rights in these assets are protected by trademark and other intellectual property laws. The Marks may only be used in accordance with Stanford’s policies described below.

Policies:

• Administrative Guide 1.5.4:  Use of Stanford trademarks and images
• Administrative Guide 1.4.1: Use of Marks in connection with academic and business relationships with third parties
• Administrative Guide 1.5.1:  Use of Marks in connection with political, campaign and lobbying activities
• Administrative Guide 8.2:  Use of Marks in connection with events and conferences
• Stanford.EDU Name Assignment Policy: Use of Marks in three-part Internet host names within the Stanford.EDU domain
• Research Policy Handbook Chapter 9: Use of Marks in connection with Stanford intellectual property

Other policies and guidelines:

• Name Use Guidelines:  Additional guidelines for use of Stanford’s Marks by faculty, staff, students, alumni, and third parties.
• Film, Photography & Video Requests: Use of Marks in connection with photographs or film
• Stanford Identity Guide: Stanford University Design Guidelines and Identity Toolkit
• Social Media Guidelines: Use of Marks in social media
• Stanford Medicine Guidelines: Stanford Medicine Design Guidelines and Identity Toolkit

Resources:

Please contact Trademark Licensing if you have questions about (i) Stanford’s trademark licensing program, (ii) use of Stanford’s Marks on merchandise, or (iii) use of Stanford’s Marks by vendors, business partners, research, and other sponsors, industrial affiliates, foundations and other non-Stanford enterprises.

Licensees must be used to produce items featuring Stanford trademarks and/or other licensed indicia. The list of licensees that are approved for internal campus group use can be found on this Resources page.

Other questions about use of the Marks may be directed as follows: